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Internet Marketing Tactic

Archive for January, 2012

Learn The Best Advertising Model To Scale Up Your Profit

Posted by calesku on January 14th, 2012

Pay per click has been more than ten years and has become one of the popular advertisement models. They are the leaders in online world ads and have many retailers paying them for the real traffic.

PPC is a model of advertisement in Internet devised by Jeffrey Brewer of the Goto.com company, in February of 1998. The method Pay Per Click (PPC) is used in the motors search, networks search and networks of content: blogs, digital newspapers and so on.

Google start their search engine on December of 1999, implanting its Adwords System in October of the 2000 and its model of their Pay Per Click (PPC) in 2002. However, the announcements of Yahoo! always been have based on the model of Pay Per Click (PPC) from their introduction in 1998.

This advertising model allows its advertisers to create text announcements to be placed in the search engine and to only pay when the readers really do click in their ads. The search engine, normally the advertisers bid up their excellent keywords for their objective market.

Some Important PPC Terminology

Budget – the amount of money that an advertiser destines for an advertising campaign. Normally it is allowed to create daily, weekly or monthly budgets.

Clickthrough Rate (CTR) – the percentage of clicks to an announcement. One calculates generally with the total number of clicks divided by the number of impressions that an ads received.

Conversion rate – Percentage of users who finally buy or conduct some wished battle in their visits to a Web site.

Cost per click (CPC) – the cost or cost-equivalent paid by click through website of an advertiser.

Cost per thousands (CPM) – the cost by thousand impressions of an advertising announcement.

Geo Targeting – an announcement oriented to a specific geographic region, area or location.

Impressions – the number of times that an announcement is seen by the users.

Labels: Scale Up Profit, Advertising Models, CPM, Geo Target

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Understand Pay Per View

Posted by calesku on January 6th, 2012

Gauher Chandhry was a man who come out with term ‘pay per view’ or PPV few years back at a seminar in Toronto. He said the correct term is ‘cost per view’ or CPV. From that time, there are many course using PPV term and this is more common term people using in many marketing forums, blogs and a course.

What Is PPV

PPV is a kind contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in users browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user computer. People also call this adware, where user agree to install free games, screensaver, software, ect and the ads will appears sometimes in form pop up or pop under in their browser.

A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. The advertisements may be displayed on the webpage or as pop-up ads. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers.

Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user’s query. Contextual advertising has made a major impact on earnings of many websites. Because the advertisements are more targeted, they are more likely to be clicked, thus generating revenue for the owner of the website (and the server of the advertisement). A large part of Google’s earnings is from its share of the contextual advertisements served on the millions of webpages running the AdSense program.

Contextual advertising has attracted some controversy through the use of techniques such as third-party hyperlinking, where a third-party installs software onto a user’s computer that interacts with the Web browser. Keywords on a webpage are displayed as hyperlinks that lead to advertiser.

If you want to learn more about pay per view, I reckon G. Chaundry is the right man where he is the first man have a lot experinced and a very successful PPV. There also come a new course about PPV and I’ve seen quite positive review. You can check it out and Click att: Mass Pay Per View

Labels: Pay Per View, PPV, Contextual Advertising