Gauher Chandhry was a man who come out with term ‘pay per view’ or PPV;2 years ago in a seminar ‘Toronto on December 8th, 2007′. He said the correct term is ‘cost per view’ or CPV. From that time, there are many course using PPV term and this is more common term people using in many marketing forums, blogs and a course.

What Is PPV

PPV is a kind contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in users browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user computer. People also call this adware, where user agree to install free games, screensaver, software, ect and the ads will appears sometimes in form pop up or pop under in their browser.

A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. The advertisements may be displayed on the webpage or as pop-up ads. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers.

Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user’s query. Contextual advertising has made a major impact on earnings of many websites. Because the advertisements are more targeted, they are more likely to be clicked, thus generating revenue for the owner of the website (and the server of the advertisement). A large part of Google’s earnings is from its share of the contextual advertisements served on the millions of webpages running the AdSense program.

Contextual advertising has attracted some controversy through the use of techniques such as third-party hyperlinking, where a third-party installs software onto a user’s computer that interacts with the Web browser. Keywords on a webpage are displayed as hyperlinks that lead to advertiser.

If you want to learn more about pay per view, I reckon G. Chaundry is the right man where he is the first man have a lot experinced and a very successful PPV. There also come a new course about PPV and I’ve seen quite positive review. You can check it out and Click att: Mass Pay Per View

Labels: Pay Per View, PPV, Contextual Advertising